Based on customer surveys, you should be confident no matter how large or small your coffee shop is. This isn't really a factor for customers even though many have the impression that large coffee shops have more to offer. A customer may try a new large coffee shop but then go back to the smaller one they have gone to for a very long time.

Just because you have a large coffee shop doesn't mean people will come in and fill it up either. In fact, going this route can result in your business not doing very well from the start. You have to be able to attract a large customer base to keep the doors open on a big coffee shop location.

A large coffee shop can't make it if they don't pay attention to the needs of the customers. This means a small independently owned coffee shop can have a good piece of the market. People want to make sure all of their coffee needs are met. The size of the location isn't something that matters to them a great deal.

The atmosphere is very important though. Many people find it is more personal at a smaller sized coffee shop. They are able to get to know the people behind the counter. They are also warmly greeted by name each time they walk in the door. With a large coffee shop this may not be possible. There are simply too many people and too many different employees for it to work.

Larger coffee shops are often part of chain establishments. This does give them some advantages. For example they have the name people are familiar with due to their other stores around. They also have plenty of advertising in place. Yet all of that hype doesn't mean much if the individual location isn't able to live up to the image.

One advantage they have is the amount of space inside. They often have more tables and even computer access areas than small coffee shops. This can be a problem as customers don't want to feel like they don't have a place in there for them. Small coffee shops may need to make some adjustments to offset such issues.

You don't need to have a large coffee shop to be successful in this line of businesses. You do have to strive to offer all of your customers a great experience though. Work hard to offer them the best tasting products out there for a fair price. You also need to concentrate on the areas of customer service and the overall atmosphere of the place.

For small coffee shops, take pride in what you have to offer. Should you decide to expand it needs to be based on your customer base. Don't do it just to have the same amount of space as some other coffee shop. You don't want to have more expenses than you can cover based on your sales.


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