I see a lot of stuff about Internet marketing being written about on this website. As someone who does this for a living and gets paid very well for it, take most of these articles you see with a grain of salt. They're written by article writers -- not Internet marketing experts.
One of the biggest problems with Internet marketing is that many people read an article or two about it and somehow find themselves transformed into seasoned professionals fully capable of giving advice. No shortage of those -- boy does the you-know-what fly!
Internet marketing is all about knowing the fine details. It's knowing the fine details that gives you the exceptional results. That said -- if you know 60% of the details, your Internet marketing is going to be half-assed, non-effective and will most likely cost you time and money.
And for Christ sake don't get involved with pay-per-click unless you have a seasoned professional walk you through it! It's one of the best ways to lose money there is if you don't know your stuff, and Google and Yahoo are more than happy to take all the money they can from you.
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