A major change is taking place in the text link advertising industry.  Search engines are getting better at sniffing out irrelevant paid links in the footers and side bars of websites and not counting them in their algorithms.  

 
So in an effort to make paid links more mainstream, an innovative new link company called LinkXL has come up with a way to dynamically add natural text links in existing content.

 
Since these are true contextual links, they are the type of links the search engines can actually use in their algorithms.  Isn’t this what the search engines want? LinkXL natural links in relevant content, give the search engines a very good idea about what your site is about and what to rank it for.

 I would keep an eye on this upstart company if you want to see the next evolution in text link advertising.