Top 6 Free Music and Movie Download Tips

Top 6 Free Music and Movie Download Tips - KaZaa- BitTorrent - LimeWire P2P

Networking.

From Bradley Mitchell,
Your Guide to Wireless / Networking.
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Download of free music and movie files from P2P networks remains a very popular activity of Internet users in homes or schools.

However, you will likely encounter some technical difficulties when attempting P2P music (or movie) downloads to your personal computer. Follow the tips below to solve these networking problems and download free music more efficiently.

Many free music and movie files are subject to copyright law. Ensure your Internet file sharing activities remain legal at all times.

1. Choose a Good P2P Network Download Client

Several popular P2P file download programs exist. These free programs vary in their ease of use, selection of files and music / movie search capability.

Each P2P client works only with certain P2P networks. These networks also vary in speed and reliablity.

Choose your P2P network and music download client software carefully. Some Internet users install several different P2P programs on their computer, switching between them if needed to obtain a particularly hard-to-find music or movie title.

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2. Adjust P2P Client Settings To Maximize Download Performance

Each free P2P client provides network configuration settings for music downloads. Feel free to experiment with these settings for maximum efficiency of music downloads. Assigning the P2P program too many computer and network resources may lead to program crashes and system instability. Not providing the P2P program enough resources can slow music downloads considerably.

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You may need to tune both the P2P upload and download settings together to maximize overall performance and system reliablity.

3. Update Personal Firewall Settings to Allow P2P Downloads

Like P2P clients, many popular personal firewalls are free software programs. Firewalls block online intruders from accessing computers on a home or school network. If not properly configured, firewalls also will block P2P music download activity.

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Configure your personal firewall to allow P2P downloads. P2P clients utilize certain network resources called port numbers. These ports must be opened or forwarded (or the firewall turned off) to enable free download of incoming music and movie files.

4. Tweak a Computer's General Internet Performance

Some computers, especially older ones, do not utilize their Internet connection as well as they could. Applying some simple network speed tweaks can increase the overall network performance of a computer, that will also benefit P2P download performance.

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5. Minimize Network Activity Unrelated to P2P Downloads

If a person attempts to surf the Web, listen to an Internet radio station, and download free P2P music and movies at the same time, one can quickly overload even a high-speed broadband Internet connection.

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When engaged in P2P download activity, limit the amount of unrelated network traffic you generate. Monitor your computer's network utilization to find any offending programs are interfering with your music downloads. All popular operating systems include free tools for network monitoring.

6. Carefully Manage Any Applications Bundled With P2P Clients

Some free P2P client downloads contain bundled software applications that silently consume network resources. These are often lesser-known free "adware" and "spyware" programs that produce advertising banners. Bundled P2P applications take away network bandwidth from a free music download.

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To boost P2P network performance, consider removing these programs from your system. However, note that bundled P2P applications are often well hidden; some may not support normal uninstallation procedures.

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Knocking The Mythology Out of Affiliate Network Marketing

If you have worked as an Internet marketer for any amount of time, you have probably heard repeatedly that affiliate network marketing opportunities are the most lucrative, cleanest, quickest way to make an income on the Internet. And if you have actually tried affiliate network marketing for any amount of time, you more than likely ended up broke or never achieved more than modest, fluctuating success. . .like almost everyone else who goes into the field.

So what prevents you and 97% of all other affiliate marketers from succeeding while 3% continually rakes in 70% of the profits? Are they smarter than you are? Do they work harder and longer than you do? Do they know a bunch of obscure secrets that you do not?--No, but they do have a totally different mindset.

In order to become successful in affiliate network marketing, you must destroy the mythological mindset that most people bring to the business. You must stay firmly grounded in reality if you ever want to succeed.

How many times have you heard about some little old lady that only spends 3 hours a week on her computer and somehow earns $50,000 a month? And how many times have you read an ad that tells you how you can make $10,000 in one month from now if you sign up right away?

We have all seen these ads and we have all responded to them at one time or another. Chances are, if you're in an affiliate program now, you were hooked by a line like that. But what separates the "gurus" from the people who make little or no money is that the gurus understand what this really is: mythology. These stories, while they might be true, promote mythological thinking that tricks people into trying every opportunity that looks good at the moment, rather than focusing on a single opportunity.

These "opportunities" not only prevent you from succeeding, but they have an even nastier byproduct: they promote the mythology that you either succeed on the Internet in 15 minutes or you will never succeed at all.

This is simply not true, yet it is the reason why almost no one succeeds with affiliate marketing: they can never stay with one opportunity more than a couple months. If they do not have instant success, they give up and move on--restarting the same building process they abandoned. They never reap the profit of cumulative efforts. They build a foundation, they leave before starting the actual building--and then they move to another company, start the foundation, and then leave once again.

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Without exception, every successful Internet marketer has spent an enormous amount of time both researching and experimenting with online business. Most have failed miserably a number of times and most have spent a significant amount of time working their way to the top and achieving profit. It really is pretty hard to earn an income on the Internet, but it is entirely doable if you are following a proven plan and if you are willing to abandon lofty mythology for a plan rooted in reality.

Affiliate marketing is one of the best places to start making a profit online. In fact, almost every successful Internet marketer I know started her career selling affiliate products. Many of them still do. What made them successful is that they found a legitimate opportunity to make money (whether or not it was the best one available), they found replicable processes that got them visitors and profit, and then they repeated those processes and reinvested those profits until they got to where they are now.

Most people cannot accept that making money with affiliate programs is this simple. I have found that most affiliate marketers who do not earn an income online either a) do not want to do actual work or b) have developed a mythological mindset from reading affiliate program advertisements--and can only think in terms of making money on the Internet through magic, rather than results-oriented action.

In closing, I will summarize and then dispel all of the popular Internet affiliate marketing myths, so you can skip the learning curve and start building your empire today:

Myth #1: There is an affiliate program out there that will do all of the work for you and make you rich without requiring effort on your part.

Truth: You have a much better chance of earning an income on the Internet if you work on the affiliate program you are in currently in (as long as it is a legitimate opportunity) than if you search the entire Internet for a better opportunity. There is definitely a lot to be said for having a responsive, successful upline, but ultimately, your success will depend on your actions. You can sell anything on the Internet; you just have to spend enough time in the building and learning process.

Myth #2: You must spend an exorbitant amount of money on advertising to make money on the Internet.

Truth: Every single successful Internet marketer puts heavy testing, good design, and reliable follow-up over heavy spending. They minimize costs and they make sure what they are actually spending produces empirically-acceptable results.

If you ignore this you will fail. A lot of real life corporations spend thousands of dollars monthly on PPC campaigns and end up making no money at all because they don't start small and test their results. They just throw money at the problem and hope for sales. You don't have thousands of dollars to throw away, so don't do this.

Myth #3: You will succeed or fail on the Internet or on any Internet money-making venture within month.

Truth: Most Internet marketers have spent time building an enormous empire with big mailing lists and regular website visitors. They worked to become successful. You must also.

If you want to find an affiliate program that makes you rich instantly without putting in any work, then continue spending money. Send me an email when you find it because I have personally looked at hundreds--and while some are better than others--none offer success without action.

The Internet is riddled with mythology. If you want to succeed, you must reject this mythology and look for clear, work-for-results solutions. You must create plans and put them into action immediately. You must build and cultivate a base of subscribers and visitors. And above all, you must accept that you can only achieve profit through sweat, not luck.

About the author: Isaiah Hull is the CEO of an Internet business, a publisher of two business newsletters, PTL of several affiliate programs, and a business trainer for his affiliates. On 11/10/04, he released a brand-new free Internet income course to address the major changes in Internet marketing: http://www.workathomerightnow.net

New 'ringle' format

By Ed Christman

NEW YORK (Billboard) - As the recording industry wakes up from its summer slumber and starts thinking about what will motivate the consumer for the holiday selling season, the major labels are getting ready to launch the "ringle," which combines the mostly defunct single format with ringtones.

Each ringle is expected to contain three songs -- one hit and maybe one remix and an older track -- and one ringtone, on a CD with a slip-sleeve cover. The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.

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Meanwhile, label profit margins for the format are considered slim. The majors are gambling that the ringle can instill in consumers the mind-set to connect to the Internet via the CD.

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Sources suggest the ringle will carry either a $5.98 or $6.98 list price, while the wholesale cost to retailers will be less than $4. If it's $5.98, ringles will have a 31 percent gross margin, shy of the 35 percent profit margin that CD albums carry nowadays; if it's $6.98, that would give retail a 42.7 percent gross margin, similar to the profit margin cassette and vinyl albums enjoyed back in the day.

On the plus side, big retailers like Wal-Mart, Target, Best Buy and Amazon have agreed to support the configuration, although all of them may not be ready to do so at launch date, sources say.

21 Surefire Tips for a Successful Blog Launch

21 Surefire Tips for a Successful Blog Launch

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Witnessing the launch of a blog as successful as Performancing’s first two weeks might lead you to think that launching a successful blog is easy… well, it’s NOT. Thousands of new blogs are launched every day, but only a handful ever get read by more than a few hundred people, and even fewer ever make a dollar’s profit. While a site can survive a terrible launch (see Instablogs’ surprising turnaround) the cost is high, and the truth is, most never recover. With no money coming in, and a readership which can be counted in the dozens, it’s no wonder that the vast majority of bloggers give up and shut down their site within a year.

The 21 points included in this checklist will cover the basics of what you need to do during those all-important first two weeks of your blog’s life. While there are no guarantees in the blogosphere, if you follow these launching tips closely, your chances of success are greatly improved.

The First Impression

1. Connect with your readers through an about page and welcome message. One of the best ways to make a lasting impact is to connect on a personal level with your readers. That means letting them know who you are and what your background is. Darren from ProBlogger does this well by including an image of his ugly mug and an ‘about page’ link above the fold. You don’t necessarily need an author pic to relate to your readers, but you should find some way to allow readers to connect with you on a personal as well as a professional level to develop some rapport.

2. Don’t get seen naked: Never launch a blog with fewer than 5 posts. In the blogosphere you typically get just one shot at impressing a visitor or fellow blogger. Too many new bloggers throw up two posts and then start working on promotion. In the world of blogging, you are selling yourself and your writing. If you can’t give people a fully dressed picture of what your blog is all about and what type of writing will be on it, then why should they throw a link your way, or subscribe to your RSS feed? When someone links to you or subscribes they’re giving a vote of confidence that your site is worthwhile, so give them something to grab on to, and let them know your space won’t be “just another abandoned blog.”

RSS & Subscriptions

3. Make sure a link to your RSS feed is available above the fold. Though they won’t help your AdSense revenues much, subscribers are the lifeblood of any successful blog. These devotees are often the ones providing you with regular comments, and are far more likely to be webmasters themselves (meaning more links). It should be obvious to anyone launching a blog, but its amazing how many new bloggers do not make a link to their RSS feed readily available. New bloggers often don’t want to devote space on their site to an RSS feed when they could squeeze in a bit more AdSense. While this thinking is understandable, it is simply wrong. The returns of having subscribers are much more valuable because subscribers drive long-term traffic organically, while an additional AdSense block provides at best a marginal short-term gain.

4. Make RSS easier still: Add subscribe links to the most popular newsreaders. Again: we want to make it easy for people to subscribe. No one reads RSS raw. Provide readers with above the fold access to some of the most popular newsreaders such as Bloglines, MyYahoo!, Google Reader, and MyMSN.

5. Offer an email version of your RSS feed. According to Copyblogger, offering an email version of your RSS feed can as much as double your subscribers. We have already covered the reasons why subscribers are essential to a healthy blog (links, comments, buzz). Feedblitz offers this service for free, as does Feedburner. But beyond simply offering the email RSS feed, you need to make sure that signing up for it is easy. A study by Marketing Experiments reveals that reducing the steps to signing up for both your RSS feed and your email subscription will increase signups by over 700%. That means more than 7x the number of repeat readers and over 7x the benefits that subscribers provide to your blog.

Blogs

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Social Bookmarking (aka Going Viral)

6. Put chicklets in your template. Chicklets are ugly, and having too many “If you liked this story, submit it to Delicious” lines in a post looks plain spammy. That said, when you have a top-notch post that you hope is going to go viral, there is no better way to boost your votes than to add the Delicious link and Digg button right onto the post. When used correctly, chicklets can get you the coveted ‘double vote’ (when visitors who came to your post via Delicious, for example, then drop you a Digg vote once they are on the site). When you consider the tens of thousands of visitors that visit a good linkbait, those ‘double votes’ can be enough to carry you to the popular page of a second site, just by leveraging the traffic of the first.

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7. Be your own promoter: Seed your best posts. Hundreds of thousands of content hungry readers are using social bookmarking sites every day, and many track specific keywords. By seeding your best articles, and by using a mixture of both popular and specific keywords as tags, you can bring a new crop of readers to your site on a weekly basis. The best way to select the tags for your article is to think of social bookmarking sites as a form of search engine. By including both broad keywords and narrower keywords you are certain to get a blend of both low quality/high volume readers (AdSense baby!) and high quality/low volume readers (links). The following is a list of the top 10 bookmarking sites which you should submit your top articles to:

1. Digg: Mammoth traffic; tech-focused; savvy users
2. Delicious: Pretty big traffic; somewhat tech/design-focused; a lot of bloggers browse Delicious for “things to link to”
3. Netscape: Pretty big traffic; a mix of topics; less savvy users
4. Stumbleupon: Medium traffic; weird stuff/literary articles; normal users.
5. Yahoo MyWeb: Medium traffic; general interest; normal users
6. Reddit: Lower traffic; politics/random stuff; normal users.
7. Furl: Lower traffic; tech-focused/some random stuff; normal users
8. Newsvine: Lower traffic; politics and news; normal users.
9. Lookmarks: Low traffic; gets spammed a lot; less savvy users
10. Blinklist: Low traffic; gets spammed a lot; less savvy users

Getting networked

8. Leave highly valuable comments on other blogs in your niche. Every niche within the blogosphere is made up of a few tightly knit communities. Like all communities, so much of what is actually going on (passing links, giving tips, etc.) is all done behind the scenes through email and IM. As a result, getting integrated into some of the communities in your niche is essential to growing your blog. New bloggers often try to integrate themselves through email solicitations, “Hi my name is Newbie, will you be my friend?…” This rarely works. You need to first make a name for yourself and make yourself valuable to the community. One way is to start commenting on the sites of community members within your niche. By being an initiator of, or contributor to, good conversations on other blogs, other webmasters will come to recognize your name. Note: This takes a bit of finesse, so don’t go around dropping your blog’s URL in the comments themselves. Rather, just type your URL in the URL field and let your ideas speak for the quality of your writing and your site.

9. Reload quickly: Take advantage of your initial launch buzz. A successful blog launch will give you two or three days of buzz (yes, that’s all you’ll get in the blogosphere). During that window, other bloggers in your niche will be checking out your site. Take advantage of those extra visitors by putting up some top-notch content within the first couple of days and updating your site frequently. Many webmasters will stop by during the first week to check out the ‘new kid on the block,’ so make sure they see you at your best. Launch buzz is a unique opportunity to gain easy links with no real extra marketing work, and it will not happen a second time. So don’t waste the opportunity by putting up garbage or sporadic content during your first week.

10. Include tons of outbound links in your posts. As a new blogger, your target audience is other bloggers. They have the links that you need to get to the top of the search engines and to get in front of other readers. So a big key is getting other bloggers in your niche to notice you. A good trick is to use website referrals to your advantage. Almost every blogger checks their site referrals list on a daily or weekly basis (which tells them the last page a visitor was on before they landed on their site). They use this list both to track new links and to see who is talking about their site. By putting a lot of outbound links in your posts to other blogs in your niche, you can start to raise your profile. When your readers click on those links your site will appear in the referrals list of the bloggers you link to. This is free marketing for you. When other bloggers see your site in their referrals list they will often visit your site and are also much more likely to return a link to you.

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11. If you have something to give, give it away! Give people a reason to visit your site which goes beyond the typical content. If you’re a designer, give away a free HTML design or Wordpress skin. Are you a programmer? Make a cool FireFox plugin. Are you an expert at XX? Give away a free 8-page report, in PDF style, called “Secrets of XX Revealed”. The point is, by giving away something, even something small, you can create buzz.

12. Start real relationships with bloggers in your niche. One of the biggest misconceptions new bloggers have is that because you are online, somehow the way business is conducted has changed. It hasn’t. Just as in the offline business world, much of what is really going on in the blogging world takes place between colleagues. That means that the most helpful tips, links, assistance, and so on are given on the basis of a preexisting friendship or relationship between you and another blogger. So after spending some time getting a lay of the land within your blogging niche, send a few relevant emails out to other bloggers within your community. Let them know that you are an avid reader of their site (and actually be one), and then ask advice, suggest something, etc. The key is to: 1) Not ask for a link, and 2) Have something interesting to say. Networking (which is just a fancy way of saying making friends) is maybe the single most important difference between an average and a successful blog. So do it.

Link Building

13. Submit your blog to blog directories. Incoming links help your site to get spidered, indexed and ranked better by search engines. Conveniently, there are many blog directories that specialize in categorizing and linking to quality blogs. You can find a comprehensive list of them at the RSSTop55.

14. Submit your blog to general web directories such as DMOZ and Aviva. Links from DMOZ (The Open Directory), Yahoo! Directory, Aviva Directory and other quality general web directories provide you with what are considered “trusted links” by the search engines, a key to ranking well. Search engines value links from quality web directories because it means that your site has been checked and selected by a human being. But not all web directories are equal, and you want to be careful when submitting your site to not just throw good money after bad links. Another nice thing about the top web directories is that they will send you relevant traffic, just like a search engine.

15. Leave your blog’s URL as your signature when you participate in forums. When you make a good comment on a forum, people will not only remember your URL and begin to associate it with quality information, but also a number of forum readers looking for more information will click the link and visit your site.

16. Use your URL in your email signature. If you’re like most new webmasters, you will be writing hundreds of emails in your first few months of blogging. You can easily and subtly convert these emails into marketing efforts for your blog by simply including your URL below your name in your signature line. The setup takes only a minute, and once it’s done you won’t ever have to think about it again.

17. Myspace or Facebook members: Put a link in your profile. Putting a link in your Myspace or Facebook account is a nearly effortless way to market your site. Again, the response won’t be hundreds of new readers, but picking up a few dozen new readers here and there (even just your friends) never hurts. Also, consider sending out a bulletin (bulk mail) announcing the blog to all of your Myspace and Facebook friends. Even if just a couple of your friends drop you a free link on their own pages or blogs, it’s worth the two minutes it takes.

18. Submit guest posts at other blogs. Few experienced bloggers can resist the appeal of good free content. But most new bloggers simply don’t take advantage of this, because the first few weeks after the launch of their blog are so hectic that they don’t have time to write additional posts for someone else’s blog. With a little planning, however, you can overcome the time crunch and pick up some great links. Save up a half dozen good posts before you launch, and submit them to related blogs as a way to introduce yourself and your blog to their audience. (It’s usually better to only do this when the blogger is actively seeking submissions; you probably shouldn’t submit posts unasked-for.) Of course, link back to your own blog in the “author’s bio” at the bottom of the post. It’s not good form to submit the same article to multiple sites, so don’t cut corners here; instead create a good unique post for each submission you make.

Finishing touches

19. Ask friends for feedback on your site. Ask some of your webmaster friends to review/critique your site a few days before its official launch. The blogging world is largely comprised people who consider themselves somewhat entrepreneurial, and as a result, bloggers tend to respect (and want to help) people who are out there trying to start up their own site. By asking other bloggers to give you feedback, you put them in the role of expert and create in them a sense of ownership in your site (which means they will be more likely to give you a hand when you need it). Not surprisingly, this technique usually does provide some valuable feedback from people who have experience, if not expertise, in running a blog. But in addition, by putting your peers in the position of expert, you dramatically increase the chance that they will follow your launch and drop you a link once you get off the ground.

20. Go ‘Real-World’ with other bloggers. If you live in a major city (or visit one occasionally), invite other bloggers to join you for a drink or dinner. While friendships can be developed in cyberspace, the most fruitful business relationships, even in the world of blogging, tend to flourish only after face-to-face interaction. It doesn’t have to be anything fancy, just send a few individualized emails to some specific bloggers in your city asking them to meet up. You can frame it as an opportunity to learn from their wisdom (bloggers love to consider themselves experts), or simply a meeting of the minds. Either way, having a relationship bolstered by face-to-face contact can provide countless benefits over one maintained entirely online.

21. Dress up your comments. Even if you don’t have any readers, you can be assured that comment spammers will find you. Comment spammers are the guys dropping off-topic advertisements for Viagra and weight loss pills in the comments of your blog. Nothing kills the ability of a blog to attract new links like a spammy site. And nothing says ’spammy site’ like a comments page full of irrelevant comments and links. So monitor and delete spammy comments on a regular basis. In addition to deleting the garbage comments, you need to foster a positive community. People want to participate in and link to a vibrant site. So create one by encouraging your friends to comment on your blog. The key is that you want to create the impression of an energetic and participatory group of readers. Nobody wants to be the first guy to comment on a post, but everyone wants to chime in on a hot debate.

The bottom line: if you follow the preceding tips, you’re not guaranteed to have a successful blog, but you are guaranteed to have a strong launch, and a fighting chance to make it big in the blogosphere. 

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Back Links - What Are They, Why Do I Need Them and How to Get Them?

Back Links - What Are They, Why Do I Need Them and How to Get Them?
By Brett W. Miller

Search engines use a number of criteria for ranking websites. No one can say exactly how the search engines weigh their criteria, since the search engines protect this information as a trade secret. But SEO experts are able to give us a reliable picture of what we need to do to get the highest visibility in Internet search engines.

The three keys to search engine ranking are content, keywords, and back links. Ultimately, a high ranking in search engines is the result of high traffic. How do you drive more traffic to your small business website? Content, keywords, and back links.

The content of your website must be chosen carefully and with plenty of research. A lot of websites look pretty with flash designs, detailed artwork and pictures. If you have a small business, then concentrate on that with your website. You are not trying to impress prospective clients with all of your fancy technology on your website. Use your website to find leads, entice customers, and make long lasting relationships.

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Content, meaning the text and descriptions of your business and your services, should be chosen carefully. You can choose the right content by doing keyword research and using many keywords in your web pages filled with facts, portfolios of your work, and newsworthy information.

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Don't try to trick them! A small business website with 50 pages of hot air won't fool the Internet community. Keyword-stuffing will only work temporarily. When visitors find nothing but fluff on a website, they won't go back and they won't create word of mouth in their own blogs and websites. When your traffic drops, the search engines find out in a hurry and the bottom falls out of your ranking.

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What are backlinks? Back links are backward links. Basically they are links that point back to your website, blog, etc. They are somewhat like trail markers that you can leave, pointing passersby to take the path toward your homebase.

How are they created? Back links are created whenever someone has a link for your website on their website. The easiest way to make back links is by submitting your web content to article directories, websites, and blogs.

For instance, if you post an article on About.com, the smart thing to do is fill the article with links back to your website. Sometimes websites have restrictions on how many links you can have in your article, so a link to your website in your bio or signature is good as well. The search engines find this "back link" to your site on another web site, which tells them that your article is popular.

Successful backlinking is like a word of mouth popularity game. Whomever has the most links pointing to their site helps determine who gets the best ranking on the Search Engines. Also, a back link is better than a reciprocal link because if someone links to you, but you don't link back to them, it's like you're cooler than they are. Reciprocal linking is still a valuable tool to be utilized smartly, but back linking will bring you the most juice. The more back links you have, the more popular you are with search engines, and the higher you rank. Literally.

Article submission is widely recognized as one of the most effective strategies for optimizing search engine ranking. Creating plenty of back links with quality content is the single best strategy for driving traffic to your Small Business website and boosting your search engine ranking. In order to get more people to hit those links is to write articles and post newsworthy, keyword rich postings. Research which keywords people might search for to find your business, and use them in your articles. This will ensure that people who could be interested in your business' services will find you.

Always remember the first principle of search engine optimization: Rich content is the single most important determinant of search engine ranking. Write high-quality web content and blog posts, submit your content to article directories, and the search engine rankings will come.

The perfect incoming link for high search engine rankings

  The perfect incoming link for high search engine rankings

October 5, 2007, 10:01 am

Incoming links are one of the most important factors for high search engine rankings. If your website doesn't have enough incoming links then it's very difficult to get high rankings for a competitive search term.

It's important that you get the right kind of links. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links.

So what makes a good incoming link? There are several points that can make a link better than other links:

1. The link should use the keyword in the anchor text

If you want to get high rankings for a search term like "buy brown shoes" then the links to your website should use exactly that text. The text that is used to link to your site ( the "anchor text" ) influences the words for which your website will get high rankings. Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.

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2. The link should be from a relevant page

Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better.

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3. The link should go to a relevant page on your site

While it's okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is "buy brown shoes" then you should make sure that the link goes to a page that deals with brown shoes. If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and it's more likely that you'll get high rankings for that search term. In addition, you increase the user experience. If a surfer clicks on a "buy brown shoes" link it's much more likely that he'll buy on your site if he gets the correct page.

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4. It's good if the link is from an authority site

Links from pages with high authority will help to increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site. Unfortunately, the Google PageRank that is displayed in the green bar in Google's toolbar is not the PageRank that Google uses for its ranking algorithm. The PageRank displayed in the toolbar is outdated, often wrong and more a gimmick than a real help. You'll often find websites with low PageRank that rank higher than pages with high PageRank in the search results.

Don't trust the green pixels and use common sense. If a website is well known and if the site has good search engine rankings then it's likely that it is also an authority website.

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5. The link must not have a nofollow attribute

The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don't help your search engine rankings. Unfortunately, you have to check the HTML code of your link partners to find out if they use a nofollow attribute to link to your site.

Source: Axandra Newsletter