If more business owners had hired professional voice talent from the start, those owners would probably have started selling a lot more after the first advertisement than they did by doing the voice over themselves.. People would have wanted his product, because they would have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

Do you need your prospects to feel all warm and fuzzy so they'll buy your teddy bears? Professional voice over talent can make them feel that. Do they need to feel that tingle of excitement that only a fast car can make you feel, so that they'll come to your auto parts warehouse? A professional can do that for you too.

If you get someone who can do that, he's worth spending money on up front, because he'll make money for you in the long run. It's all about the bottom line!