Here's a few tips on designing better trade show graphics.

HIDDEN GRAPHICS .You could have a fantastic graphic panels but if it is hidden from view at the back of your stand there no good. Stick them behind a counter or product demonstration and there wasted. When your planning your treda show stand place you graphics for maximum impact. 

TOO MANY PHOTO IMAGES A picture paints a thousand words. Large format digital printing makes it affordable to use the power of full colour images. But just like text keep it simple too many images can start to loose impact and make your graphics panel or exhibition poster look a bit messy. One high quality poetsr image can add real impact and get your message across at a glance. 

POOR QUALITY Two issues regarding quality. Firstly how good is the graphics company you are using and secondly how good is the poster or graphic artwork your sending them.

“Qulaity in Quality out“. Large format digital printers are capable of producing stunning photo realistic images on custom posters and exhibition displays but if you send them a poor image chance are you’ll get a poor trade show graphics panels back.

If you present a poor image on your exhibition show stand how can your prospective client trust you to good a good job for them?

Make sure you check with the graphics company that the quality of artwork your have provided is good enough quality. If there is any doubt ask for a proof. No photos are better than poor quality low resolution images. .

WEAK OR POOR LIGHTING  Often you will not know what light quality to expect in a trade show exhibition hall so take your own?  200 watt halogen exhibition flood lights are popular for use on pop up exhibtion stands. To get an even spread of light you need to place your lights about 1m apart. Down lighting works better than uplighting unless your trying to create a specific effect.

LOOK AFTER YOUR LARGE FORMAT PRINTS  Look after your investment. Graphics require carefully handling to avoid marks scratches and dents that can give a poor impression.

Discuss your requirements with the graphics company they can advise you on the most suitable material for the job. A poster for a one day indoor event doesn’t need to be as durable (or expensive!) as a display panel to be used in your showroom.

Extra durability can be provide by having your graphics laminated. Laminate protects the surface of the graphics from scratches, sticky fingers and liquid spills. Matt laminated also has the added benefit of preventing reflection from lights in and exhibition hall. If your handling large panels get someone to help. It’s easy to dent or damage a corner trying to manouver graphics panels on your own.